Notes
Calendar craft from the trade desk
Practical writing on how Bangkok teams plan promotional years without quiet collisions.
Build a Trade Year Without Quiet Collisions
How Bangkok trade teams can map brand moments against retailer windows before the first brief goes out.
Planning a Songkran Wave Without Chaos
A practical sequence for Thai festive peaks: offer hierarchy, store tiers, and honest POS timing.
When Key Accounts Need Different Dates
One national calendar rarely fits every chain. How to keep a shared year while honoring local cutoffs.
Monthly Handoffs Agencies Actually Use
Turn the calendar into a pack partners open: offers, due dates, store lists, and proof asks in plain language.