Modern Trade Festival Frame
A shared year board for beverage and snack brands that need Songkran and mid-year waves locked before retailer artwork cutoffs.
Hero SKU weeks, endcap asks, and recovery gaps between peaks.
Calendar
Frames that hold a trade year
A look at promotional calendar shapes we build with Bangkok trade teams — festival peaks, convenience pulses, launch years, and key-account layers grounded in real retailer windows.
Convenience Channel Pulse
A lighter calendar for convenience partners where offers rotate faster and store lists change with traffic patterns.
Two-week pulses, POS refresh cues, and capacity-safe store tiers.
Launch-Year Alignment Map
A first-year calendar that protects launch weeks from colliding with existing franchise promotions and training days.
Launch islands, retailer window layers, and field coverage models.
Key Account Layer Pack
National moments with chain-specific cutoff rows so KAMs negotiate from one source without rewriting the brand story.
Buyer meeting sheets, artwork deadlines, and conflict flags.
Shape your next calendar
Tell us your peaks, chains, and field limits. We will recommend an annual frame, a seasonal wave, or a layered key-account pack.
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