Service
Retailer Window Alignment
Match your promo asks to how Thai chains actually open and close trade slots.
Brand calendars often ignore how each retailer opens promo slots, art deadlines, and floor reset days. We align your asks to those windows so proposals land when buyers can still say yes.
We document cutoff norms for your priority chains, then translate them into a working calendar your key account managers can share without rewriting every month.
Useful before a big launch year or when a new category manager wants one source of truth across KAMs.
What is included
- Priority retailer shortlist review
- Cutoff and artwork window notes
- Aligned ask calendar for the next two quarters
- Talking points for buyer meetings
- Update pass after first negotiation cycle
Pricing is informational. We confirm scope and timing after a short brief — no online checkout.