Service
Annual Promo Calendar
A full-year trade calendar that maps retailer windows, brand moments, and field capacity.
Most trade teams inherit a spreadsheet of promo dates that never matches retailer cutoffs or field bandwidth. We rebuild the year as a living calendar: brand moments, modern-trade windows, festive peaks, and quiet recovery weeks.
Working from Bangkok, we interview sales, trade marketing, and agency partners, then plot conflicts before they hit the floor — overlapping dumps, double POS asks, or launches that land when crews are already booked.
You receive a shared calendar view, a month-by-month brief pack outline, and a capacity check so the year feels ambitious without being reckless.
What is included
- Stakeholder interview round
- Retailer window mapping for priority chains
- Annual calendar board with conflict flags
- Quarterly review checkpoints
- One revision after first leadership review
Pricing is informational. We confirm scope and timing after a short brief — no online checkout.